It doesn't help that makeup brands tend to market their products with models in their teens, 20s, and 30s, so it might be harder to picture yourself wearing that highlighter or blush if you're older than the target age range. Instead of acne, maybe you're dealing with wrinkles, dark circles, and saggy skin, and you aren't sure how to apply makeup that enhances your face without looking overdone. This difficulty only becomes amplified as you grow older.
But while some women can contour, highlight, and draw a fierce cat-eye like it's second nature, the rest of us are still trying to figure out our proper foundation shade and how to do a smoky eye without looking like a vampire. In the world of social media beauty gurus and influencers, it often seems like everyone in the world has flawless skin and Kardashian-level makeup skills.
